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Tuesday, September 29, 2020

Geijoeng Concept Store | Studio 10

Geijoeng Concept Store

Geijoeng, a Chinese minimalist womenswear brand recently opened its doors in Coastal City. The interior design explores the interactivity between materials, light transmission, refraction, reflection, and fabric.

In this 120-square-meter space, through the use and layering of reflective, translucent and transparent materials combined with Kvadrat RafSimons’s green velour curtain and calibrated artificial lighting, Studio 10 wishes to create rich spatial hierarchy and ghostly spatial dimensions that coincides with Geijoeng’s minimalist and euphoric essence while contrasting with their Fall/Winter Collection of silk, wool, cashmere, velvet, and other rich texture of heavy textile.

Photography by © Chao Zhang

The entrance corridor and window display are paved with glass bricks, beneath it vaguely peeks the Geijoeng greyish-green paint, the combination of the semi-reflective glass wall, half glass brick wall in the background and mirrored dropped ceiling illudes new compositions and projections of the space. Through the corridor, passing the glass brick wall and into the store, channel glass is used along the walls, behind it lies silver mirrored material allowing hints of green to refract and reflect throughout the space. The acrylic-tube- enclosed fitting room is placed carefully in the middle of the space in the same manner of that of a small stage, inside it hangs the green velour curtain to ensure privacy as well as exuding performance like purposes; when the curtain is opened, the interior and exterior of the fitting room is faintly visible creating theatrical effect and drama.

Photography by © Chao Zhang

All garment hanging system is made of custom frosted acrylic rods connected with silver scaffolding metal joint that are highly adjustable and adaptable. The acrylic rods are set in a green marble base, which vary in size depending on their functionality as some are used as a display stand, bench or storage platform.

The interior flooring is paved with custom greyish-green terrazzo embedded with large dark green and white marble aggregate, embodying the brand’s determination in material and craftsmanship. The client team GEIJOENG worked closely with Studio 10 throughout the design and execution of the project.

Photography by © Chao Zhang

Project Info:
Interior Designers: Studio 10
Location: Shenzhen, China
Area: 120 m²
Project Year: 2019
Photographs: Chao Zhang

Photography by © Chao Zhang

Elevation Longtitude

Elevation Short

Store plan

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Gray Villa | White Cube Atelier

Gray Villa

The story of this villa was initiated by its location. Passing through beautiful gardens packed with walnut, cherry and apricot trees alongside the river, we were faced with a vast garden next to the mountain with great views to the road and southern plains at the end of the alley…

The commission was to create a distinctive building as a monument in a context exactly located on the city entrance. Formation of the concept was to consider contextual architecture with the least influence on the virgin garden and to seek for close relationship with the natural environment. Finally, a villa was designed and built named Grey Villa which not only essentially relates to the nature in a traditional way, but also is trying to have interaction with the context in a modern way.