Designed by Gensler, As the demand for companies to be located in urban areas increases, Reebok sought to relocate their current headquarters from Canton, the suburbs of Massachusetts, to a prominent location in Boston’s Seaport District.
Photography: Garrett Rowland
The new headquarters, located in the Innovation and Design Building, is the epicenter for the global Reebok brand. The HQ enhances market presence with a key consumer base of the “fitness-conscious” urban population.
Drawing on the creative energy of the city and Reebok’s “craft” influence, this new workplace attracts talent to the innovation community by supporting next-generation design thinking. The new headquarters offers an activity-based workplace with a range of choice and workstyles.
Photography: Garrett Rowland
The 100% open, group dedicated workplace seating fosters cross-discipline interaction and employee engagement. In addition to the workplace, space features a retail store, design lab, work cafe, and two-story gym. The holistic environment supports Reebok’s commitment to physical, psychological and social well-being.
Guest Experience Diagram
Project Info:
Architects: Gensler
Location: Boston, MA, United States
Area: 220000.0 ft2
Project Year: 2017
Photographs: Garrett Rowland
Manufacturers: Interface, Knoll
Project Name: Reebok Headquarters
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